NATIONAL COMMUNICATIONS COMMISSION

NAME	Su, Herng
TEL	886-2-33437336
FAX	886-2-33437391
Major Research Areas	Media Sociology, Media in Transition, Journalism in Change, Audience Analysis, Globalization and Media Culture, Research Methodology.
Career Summary	● Chair, Dept. of Journalism, National Chengchi University ● Director, Communication Ethics Center, College of Communication, National Chengchi University ● Director, EMA Program in Communication, National Chengchi University ● Director, Communication Research and Development Center, College of Communication, National Chengchi University ● Visiting Scholar, Massachusetts Institute of Technology, Cambridge, MA, USA ● Editor-in-Chief, Mass Communication Research ● Member, National Press Council of the R.O.C ● Member, News Ethics Committee, Satellite Television Broadcasting Association R.O.C. ● Adviser, Advisory Committed for Broadcasting and Advertising, National Communications Commission ● Board Member, Chinese Communication Society ● Member, 2nd Cable Television Review Committee ● Member, 1st Cable Television Review Committee
Education	● Ph.D., Department of Journalism, National Chengchi University ● M.A., Department of Communication, Michigan State University ● M.A., Department of Journalism, National Chengchi University ● B.A., Department of Law, National Taiwan University
Recent and Conference Papers	● Ven-Hwui Lo, Ran Wei & Herng Su (2011). New Media Use Information-Processing Strategies and Health Knowledge. 2011 ICA Convention, Boston, USA. ● Herng Su (2010). Conceptual challenges to the paradigm of communication research in national and local contexts: A critical analysis of the existing studies in Taiwan. China Media Research (Asia-Studies), 6(3),1-21. ● Herng Su(1999). All things Japanese: Children's TV viewing and spending on imported cultural goods in Taiwan. Asian Journal of Communication, 9(2): 60-78. Kenichi Ishii, Herng Su, & Satoshi Watanabe(1999). Japanese and U.S. programs in Taiwan: New patterns in Taiwanese television, Journal of Broadcasting & Electronic Media, Summer, 43:1-16. ● Su, Herng, & Chen, Sheue Yun(2000). The choice between local and foreign: Taiwan youths' television viewing behavior. In Wang, G., Goonasekera, A., & Servaes, I.(Eds.) The new communications landscape: Demystifying media globalization (pp.227-246), London: Routledge. ● Su, Herng (2008). Conceptual challenges to the paradigm of communication research in national and local contexts: A critical analysis of the existing studies in Taiwan, De-Westernizing Communication Research: What is the Next Step? International Conference: 13 December 2008, Department of Journalism, National Chengchi University, Taipei, Taiwan. ● Su, Herng (2008). Publish or Perish? A Dialogue with Journal Editors in Chinese Communication. Paper presented at the International Communication Association (ICA) for its 57th annual conference, San Francisco, USA, May 26. ● Su, Herng (2006). The Role of Newspapers in the Transition of New Power Establishment in Taiwan and Hong Kong. Paper presented at Conference “Modernity, Modernisation, and the Media in China”, China Media Conference 2006, China Media Centre, University of Westminster, June 17, 2006, London, England. ● Su, Herng(2005 November). On the ethics of product placement in television news. Paper presented at the International Conference on the Challenges of Digital Convergence, Taoyuan, Kainan University, November 16. ● Su, Herng & Wu, Shwu-Jiunn (2005). The Youth as informed citizen: Their news interest, media taste and the impact on political interest. A paper presented at 2005 IAMCR Conference, July 26, Taipei, Taiwan. ● Su, Herng(2004). Asian programs in Taiwan: Its Viewing Pattern, Impact and Meanings. Television and Globalization: An East-West Symposium on the Cultural Market. Boston University, School of Management, Boston, Massachusetts, November 8, 2004.