HSIAO-CHENG YU

Education

• Ph. D., School of Industrial & Systems Eng., Georgia Institute of Technology, Atlanta, GA, USA (1981)
• Master, School of Industrial & Systems Eng., Georgia Institute of Technology, Atlanta, GA USA (1976)
• Bachelor, Department of Electronic Eng., Chung Yuan Univ. R.O.C. (1972)

Experience

• Committee Member, Development Advisory Council, Ministry of Economic Affairs (2006.8 ~ 2006.12)
• Acting Dean, College of Management, Chiao-Tung University. (2006.2 ~ 2006.6)
• Associate Dean, College of Management, Chiao-Tung University. (2002.9 ~ 2006.2)
• Professor, Institute of Technology Management, Chiao-Tung University. (2002.2 ~ present)
• Associate Professor, Institute of Technology Management, Chiao-Tung University (1992.2 ~ 2002.2)
• Director, Institute of Technology Management, Chiao-Tung University. (1995.8 ~ 1997.7)
• Member of Technical Staff, AT&T Bell-Labs., U.S.A. (1985.5 ~ 1992.2)
• Consultant, Contel Information Systems, Great Neck, NY, U.S.A. (1981.9 ~ 1985.5)

Publication & Paper & Patent

• Steve Wallace and Hsiao-Cheng Yu, (2009) “The Effect of Culture on Usability: Comparing the Perceptions and Performance of Taiwanese and North American MP3 Player Users” Journal of Usability Studies, Volume 4, Issue 3, May 2009, pp. 136-146
• Steve Wallace, Adrian Reed and Hsiao-Cheng Yu, “A Comparison of the Usability of Heuristic Evaluations for Online Help” Information Design Journal (accepted)
• Daniel L. Clinciu, Jinn-Moon Yang, Kai-Cheng Hsu, Chi-Chun Lo, Steve Wallace, and Hsiao-Cheng Yu, “The Relevance of Protein-Ligand Interaction Profiles in Computer-Aided Novel Compound Design and Applications” Current Bioinformatics (SCI, IF 1.688) (accepted)
• Nienchu Wu, Hsin-Hann Tsai, Yu-Shing Chang and Hsiao-Cheng Yu, The radio frequency identification industry development srategies of Asian countries, Technology Analysis & Strategic Management ,Vol.22 ,No.4 ,May 2010,Pages 417-431(SSCI)
• Yeou-lang Hsieh, Gwo-hshiung Tzeng, T.R. Lin, Hsiao-cheng Yu, “Wafer Sort Bitmap Data Analysis using the PCA-based Approach for Yield Analysis and Optimization”, IEEE TRANSACTIONS ON SEMICONDUCTOR MANUFACTURING, (SCI)
• Lin, G.T.R., Yu, H.C., Hsieh, Y.L., Chou, James C. (2009),"Technology Management and Strategy Composition-- Innovation of IC Foundry", Journal of Intelligent Manufacturing;DOI: 10.1007/s10845-009-0265-y (SCI)
• Bang-Ning Hwang, Jack Tsai, Hsiao-Cheng Yu, “An Effective Pricing Framework in a Competitive Industry: Management Processes and Implementation Guidelines”, Journal of Revenue and Pricing Management, online publication, November 13, 2009; doi:10.1057/rpm.2009.47 (ABI)
• (Chang, Y.S.), Lin, G.T.R., Yu, H.C., Chang, S.C. (2009), “The Educational Background and Work Experience of CEOs in Hsinchu Science Park, Taiwan”, Research Technology Management, accepted and forthcoming. (SSCI, 2008 Impact Factor=0.677)
• Shen, Y. C., Chang, S. H., Lin, G. T. R. & Yu, H. C. (2010). A hybrid selection model for emerging technology. Technological Forecasting and Social Change, Vol 77(1), pp151-166, 01/2010(SSCI, 2008 impact factor = 1.761)
• Lin, G. T. R., Shen, Y. C., Yu H. C. & Sun, C. C. (2008). Benchmarking evaluation of national innovation policy implementation. Journal of Global Business and Technology (ABI), Vol. 4(2), 1-22
• Bang-Ning Hwang, Shih-Chi Chang, Hsiao-Cheng Yu and Che-Wei Chang, “Pioneering e-supply chain integration in semiconductor industry: a case study”, The International Journal of Advanced Manufacturing Technology, Vol. 36(7-8), 03/2008 (SCI)
• Ya-Wen Yu, Chia-Li Lee, and Hsiao-Cheng Yu (2009), “B2B online reverse auction: factors that affect the e-procurement performance in Taiwan,” Journal of Information and Optimization Sciences, Vol. 28, pp. 505-521. (EI)
• Ya-Wen Yu, Hsiao-Cheng Yu, Holly Itoga and G.T.R. Lin (2008), “Decision-making factors for effective industrial e-procurement,” Technology in Society, Vol. 30 (2),pp. 163-169. (EI)
• Nienchu Wu, Hsin-Hann Tsai, Yu-Shing Chang, and Hsiao-Cheng Yu, (2008), “The RFID Industry Development Strategies of Asian Countries,” Technology Analysis & Strategic Management (SSCI), (Accepted at 12 Jun., 2008)
• Shih-Chi Chang, Lee-Yun Pan, Hsiao-Cheng Yu, (2008), “The competitive advantages of Quanta Computer - The world's leading notebook PC manufacturer in Taiwan”, Total Quality Management & Business Excellence, Vol. 19(9), pp. 939-948. (SSCI)
• Bang-Ning Hwang, Shih-Chi Chang, Hsiao-Cheng Yu, Che-Wei Chang, (2006), “Pioneering e-Supply Chain Integration in Semiconductor Industry: a Case Study”, International Journal of Advanced Manufacturing Technology. (Accepted on Nov. 12, 2006) (SCI)
• Nien-Chu Wu and Hsiao-Cheng Yu, “Global Patent Filing Strategies: an Application of Multi-Criteria Decision-Making Model”, International Journal of Intellectual Property Management, 1(3), pp. 226-240
• Shih-Chi Chang, Hsiao-Cheng Yu, & Julio Tsai, (2006), “How to Operate Public WLAN Business: the Case of Taiwan”, Journal of American Academy of Business, 8(1). (Accepted, Forthcoming) (ABI/INFORM)
• N. C. Wu, M. A. Nystrom, T. R. Lin, & H. C. Yu, (2006), “Challenges to Global RFID Adoption”, Technovation, 26(12), pp.1317-1323.(SSCI)
• Shih-Chi Chang, Hsien-Che Lai & Hsiao-Cheng Yu, (2005) “A variable P value rolling Grey forecasting model for Taiwan semiconductor industry production”, Technological Forecasting and Social Change, 72(5), pp. 623-640. (SSCI)
• Hsiao-Cheng Yu, Zon-Yau Lee & Shih-Chi Chang, (2005), “Using a fuzzy multi-criteria decision making approach to evaluate alternative licensing mechanisms”, Information & Management, 42(4), pp. 517-531. (SSCI)
• Joe Z. Cheng, Peng-Ting Chen & Hsiao-Cheng Yu, (2005), “Establishing a MAN access strategy for future broadband service: a fuzzy MCDM analysis of SONET/SDH and Gigabit Ethernet”, Technovation,25(5), pp. 557-567. (SSCI)
• Joe Z. Cheng, Hsiao-Cheng Yu & W. David Sincoskie, (2005), “Meeting the broadband access infrastructure demands: The promise of Gigabit Ethernet”, Technological Forecasting and Social Change, 72(1), pp. 1-10. (SSCI)
• Yu, Hsiao-Cheng, Lee, Zon-Yau, Lee, Hong-Yuh, (2004), “Revising Taiwan’s Frequency Usage Fee Regulation”, Telecommunications Policy, 28, Issues 9-10, pp.679-695. (SSCI)
• Chen, Peng-Ting, Chang, Yu-Shing, Chiou, Sao-Cheng, Yu, Hsiao-Cheng, (2004) “Assessing ITRI Open Labs’ Assistance to Incubate Startups”, International Journal of Innovation and Incubation, 1(1), pp.117-136
• Chang, Shih-Chi, Yu, Hsiao-Cheng, (2004) “A Modified Rolling Grey Forecasting Model for Production Forecasting of Taiwan IC Design Industry”, The Journal of Grey System, 16(4), pp.165-174
• Wang, Chi-Hsiu, Yu, Hsiao-Cheng, Wang, Sue-Fung, and Kung, Syang-Ke, (2003) “Comparing the Forecasting Performance of the Futures Hedge Ratio by Using Log Transformation and Box-Cox Power Transformation in Error Correction Model”, International Journal of Business Strategy, 4(2), pp.76-84
• Cheng, Joe Z., Tsyu, Joseph Z., Yu, Hsiao-Cheng, (2003) “Boom and Gloom in the Telecommunications Industry”, Technology in Society, 25(1), pp.65-81(SSCI)
• Hsu, Po-Hsuan, Wang, Chi-Hsiu, Shyu, Joseph Z., Yu, Hsiao-Cheng, (2003) “A Litterman BVAR approach for production forecasting of technology industries ”, Technological Forecasting and Social Change, 70(1), pp.67-82. (SSCI)
• Hsu, Po-Hsuan, Shyu, Joseph Z., Yu, Hsiao-Cheng, You, Chao-Chen, Lo, T. H., (2003) “Exploring the interaction between incubators and industrial clusters: the case of ITRI incubator center in Taiwan, R&D Management, 33(1), pp.79-90. (SSCI)
• Yi-Bing Lin, Imrich Chlamtac, Hsiao-Cheng Yu, (2003), "Mobile number portability", IEEE Network, 17(5), pp. 8-16
• Yu, Hsiao-Cheng, Hsia, Kuo-Hua, Hsu, Chi-Sheng; (2002) “A Three Stage Approach to Setting Up An E-Marketplace”, Technology in Society, 24(4), pp.473-482
• Yu, Hsiao-Cheng, Hsia, Kuo-Hua, Kuo, Pei-Jen, (2002) “An Analysis and Comparison of Different Types of Electronic Payment Systems”, Technology in Society, 24(3), pp331-347
• Lin, C.C., Chen, C.M., Tarng, J.H., Hang, H.M., and Yu, H.C., (2002) “Analysis of ATSC Field Test Results in Taiwan”, IEEE Transactions on Broadcasting, 48(1), pp.38-43. (SCI)
• Yu, Hsiao-Cheng, (2001)“Anti-competition Issue Between Taiwan’s Cable TV System Operators and Channel Providers—New Rules of Engagement？”, Telecommunications Policy, 25(7), pp.485- 497(SSCI)
• Tseng, Fang-Mei; Yu, Hsiao-Cheng; Tzeng, Gwo-hshiung, (2001) “Apply Hybrid Gery Model to Forcast Seasonal Time Series”, Technological Forecasting and Social Change, 67, pp.291-302. (SSCI)
• Tseng, Fang-Mei; Tzeng, Gwo-Hshiung; Yu, Hsiao-Cheng and Yuan, Benjamin J.C., (2001) “Fuzzy ARIMA model for forecasting the foreign exchange market”, Fuzzy Sets and Systems.118, pp.9-19. (SCI)
• Yu, Hsiao-Cheng; Tarng, Jenn-Hwan; Hang, Hsueh-Ming, Lee, Zon-Yau; “The Extension of Terrestrial DTV Broadcast Signal Coverage in Taiwan”, IEEE Transactions on Broadcasting. Dec. 2000. (SCI)
• Tseng, Fang-Mei; Yu, Hsiao-Cheng; Tzeng, Gwo-hshiung, “Combining Neural Network with Seasonal Time Series ARIMA Model to Forecast the Total Production Value of Taiwan Mechanical Industry”,Technological Forecasting and Social Change, 65, (2000), pp. 1-17. (SSCI)
• Tseng, Fang-Mei; Tzeng, Gwo-Hshiung; Yu, Hsiao-Cheng, “Fuzzy Seasonal Time Series for Forecasting the Production Value of Mechanical Industry in Taiwan ”, Technology Forecasting and Social Change, 60(3), 1999, pp.263-273. (SSCI)

　　Patents

• Bi-directional Video Telephony Using Shared Channels on Coaxial Cable Network”, U.S. Patent 5343240, 8/30/1994.2.
• “Bi-directional Video Telephony Between Cable Television and Switched Telephone”, U.S. Patent 5329308, 7/12/1994.3.
• “Video Telephony Dialing”, U.S. Patent 5278889, 1/11/1994.

Specialties

• Telecommunications & Media Policies
• Telecommunications Technologies & Service Management
• Entrepreneurship & Venture Capital
• Trade Skills & High-Tech Business Management Paradigm
• War Strategies and Competitive Advantage
• Global High-Tech management Trends & Issues