Link to Content Area

NATIONAL COMMUNICATIONS COMMISSION

Set up:
Font size:
Example:
NATIONAL COMMUNICATIONS COMMISSION

Research Reports in 2022

Issue Date:2023/09/15

2022 Survey on TV Utilization Behavior and Satisfaction中文

The findings of this study are as follows:
I.Viewing devices and usage
1.A higher percentage of viewers (46.2%) had primarily watched programs or accessed web-based video services via an internet video platform over the previous week, followed by cable television at 43.4% and Chunghwa Telecom MOD at 11.9%. A comparison of the years 2018, 2020 and 2022 shows that the subscription rate of internet video platforms has been increasing year on year across all survey formats.
2.The main viewing platforms vary by region, age group, occupation and monthly personal income.

II.Sources of information, media trust and verification of information 
1.Respondents primarily received information from the internet (57.3%), followed by television (38.9%). A higher percentage of respondents ranked television as the most trusted source of information (43.1%), followed by the internet (40.1%). Among them, women, aged 60 and older, with elementary school education, expressed higher trust in television, while men, aged 39 and younger, with tertiary education and above, had higher trust in online media.
2.When misinformation was detected, 51.2% of respondents replied that they would check online to see if the information was true, while 41.4% said they would not verify the information. The percentage of respondents who go online to verify the information was higher among males, aged 39 or below, with postgraduate education or above, and who are professionals by profession; while the percentage of respondents who would not verify information was higher among females, aged 70 or above, from the central region, with elementary education or below, and who have retired.

III.Analysis of different viewing platforms
1.The main reason for watching programs on terrestrial television was that they were free of charge; 48.5% of respondents were satisfied with programs and most of them watched news/weather reports.
2.The main reasons for watching programs on cable television were the availability of many channels and the fact that they can be watched at any time; 40.0% of respondents were satisfied with the programs, and a higher proportion of them watched news/weather reports, European and American movies and Taiwan's Mandarin-speaking dramas.
3.The main reasons for watching programs on Chunghwa Telecom's MOD system were that they are available at any time; family members had usually chosen to install it from a special offer on the internet; 49.4% of respondents were satisfied with the programs, and a higher percentage of them watched news/weather reports, sports programs and European and American movies.
4.The main reasons for watching programs on online video platforms were that they can be viewed at any time, the content was more informative and there was greater choice of programs; 73.6% of respondents were satisfied with the programs, and a higher proportion of them watched South Korean dramas, European and American movies and sports programs.
5.Meanwhile, 54.1% of respondents paid to subscribe to an online video platform, primarily for reasons such as greater choice, subscribing with friends/coworkers and having access to the latest movies or television series.
6.Lastly, 79.0% of respondents would not report inappropriate content on an internet video platform to the authorities; 43.8% thought that there were not many choices of Taiwanese dramas on the platform, and 51.5% said that they had few options for Taiwanese movies.

IV.Viewing behavior
1.Television programs were mostly watched during prime time on weekdays and holidays, with an average viewing time of about three hours.
2.Approximately 60% of respondents watched internet videos at a time slot different from other platforms, with prime time viewing dominating on weekdays, but not necessarily on holidays, with an average of about 2.5 hours of viewing.

V.Satisfaction and suggestions for domestically-produced programs
1.45.9% of respondents rarely or never watch Taiwanese dramas, and were dissatisfied with locally-produced dramas mainly due to their unappealing storylines, poor filming techniques, and slow-moving pace.
2.51.6% of respondents rarely or never watch Taiwanese variety shows, and were dissatisfied with the programs mostly for reasons such as unattractive themes, copying from foreign variety shows and inappropriate game designs.
3.30.3% of respondents believed that there was a need to increase the rate of locally-produced programs during prime time, while 39.7% thought otherwise.
4.55.4% of respondents did not think that the proportion of locally-produced programs in Taiwan should be increased or their time slots should be extended, while 17.6% felt otherwise.

VI.Satisfaction and suggestions for television news programs 
1.The survey showed that 26.4% of respondents were dissatisfied with Taiwan's current news programs, mainly due to repetitive coverage of a single news issue, partiality of coverage and the low coverage of international or foreign news events; 23.8% were satisfied and 39.9% indicated average/neutral feelings.
2.37.5% of respondents were dissatisfied with news programs in terms of fact checking and fairness, while 15.9% were satisfied and 32.8% expressed average/neutral feelings.
3.Meanwhile, 33.5% of respondents were dissatisfied with political talk shows in terms of fact checking and fairness, 11.8% were satisfied, 24.3% indicated average/neutral feelings and 30.5% were unaware of the situation and expressed no opinion.
4.Lastly, 50.9% of respondents found the television news observation report helpful in achieving fairness of the news, while 22.7% thought otherwise.

VII.Satisfaction and suggestions for policies on television programs
1.Results showed that 46.0% of respondents stated that there were not too many cases of "inappropriate content beyond a certain rating" in television programs, while 38.6% were unaware of the situation and expressed no opinion.
2.In addition, 24.5% of respondents were satisfied with title sponsorship in television programs, 19.8% were dissatisfied and 40.9% indicated average/neutral feelings. Meanwhile, 21.5% of respondents were satisfied with product placements in television programs, 26.6% were dissatisfied and 34.7% expressed average/neutral feelings.
3.Moreover, 71.5% of respondents rarely or never watch shopping channels, while 84.5% rarely or never watch local channels, and 43.0% of those who did watch the local channels were satisfied with the content, 9.1% were dissatisfied and 41.2% described the content as average.
4.Lastly, 47.1% of respondents felt that television programs were fulfilling the needs of a diverse society, but the proportion of programs for children and adolescents, seniors (aged 65 or above) and the physically and mentally challenged should be raised.

Attachment
  • 2022 Survey on TV Utilization Behavior and Satisfaction
    • pdf file download